Varielli’s journey: from a Beirut store in 1960 to a trusted brand today.
Sarkis Vahradian started his men’s fashion venture in 1960 in Beirut, running a store named DIMA with his brother. The Lebanese war in 1975 necessitated their move to Brumana.
In 1996, Sarkis founded Varielli Menswear in Furn-el-chebbak’s Gharios center, initially offering European ready-made apparel.
By 2001, bespoke tailoring with high-quality European materials was introduced, along with their own brand, Varielli Uomo, featuring a range of men’s clothing.
In 2009, a made-to-measure section was launched for VIP clientele.
In 2018, the current manager Vicken S. Vahradian introduced Justailor, specializing in suits, blazers, shirts, ties, and expanding into shoes, continuing Varielli’s legacy of trusted quality and strong customer relationships.